Chloe Preston provided an overview of the advertising and media considerations undertaken by the North Grenville Clerk’s Office in collaboration with the Clerk from Merrickville-Wolford. She recommended not moving forward with radio advertisements at this time, as the Clerks did not receive sufficient information to properly assess their value or effectiveness.
John Barclay noted that many advertisements have already been completed using funding previously received by the Municipality of North Grenville.
Jim Goodman emphasized the need for the Board to identify appropriate advertising and promotional strategies tailored to community needs—for example, based on statistics from the Detachment Commander’s reports. He expressed a desire to see advertising that reflects the issues the OPP is actively addressing and the offences occurring in the local communities.
To support this approach, John Barclay proposed including a 5–10% contingency in the advertising budget to allow flexibility as more data on community needs becomes available.
Lisa confirmed that the current advertising proposal is generally in line with what OPP typically undertakes. She also noted that OPP independently publishes social media posts when there are recurring or significant infractions.
Jim inquired about including links to the OPP website in advertisements.
Chloe confirmed that this has been done in the past and can continue. She also noted that the social media portion of the advertising budget includes built-in contingency funding.
Jim requested that links to the OPP Facebook page, website, and other relevant resources be shared with board members for reference.